I was browsing the internet recently and I discovered this neat little tool from Microsoft AdCentre labs. It claims to predict (based on information culled from MSN Search users) whether your website or certain keywords are male or female oriented. It also tells you which age group your website or keywords are most popular with.
http://adlab.msn.com/Demographics-Prediction/DPUI.aspx
I thought I'd have a go with the BB Solutions website, below are the results. I was quite surprised that the website was mainly male oriented, I did think that there would be pretty even split. I'm quite pleased with the target audience result as this probably is the age group we are mainly targeting. Also all of our team fall into the 25 - 34 age category so it's not surprising that the BB Solutions site falls into this category as well.
This tool could be quite useful to see whether certain keywords you want to use for campaigns such as pay per click are aimed at the desired target audience.
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Staffordshire based Web Design, Web Development and Search Engine Optimisation experts. BB Solutions are a leading UK
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Being based in a central location across the country Staffordshire is an ideal location for
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