Web Design Blog

There are two types of search engine optimisation that have a real impact when it comes to your position within the search engines for a given search term/keywords. The amount of effort spent on each type of optimisation is dependent on the keywords that you are targeting and the amount of competition around them. As a general rule keywords with less competition require different optimisation tactics than keywords with high competition.

Which tactic to use?
Low Competition - If you are targeting long keyword phrases with little competition or a specific.....read more

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10 search engine optimisation tips

Sun 4 Oct 09 | SEO | Gemma

1. Put yourself in your prospective clients shoes
The first step to any search engine optimisation work is to determine your keywords, and the best way of doing that is to put yourself in the position of your prospective clients. Say for example you have a small toy shop called 'BB Toys' which is located in Newcastle-under-Lyme, Staffordshire and sells items such as games consoles, board games and soft toys. You have to think what people would type into Google to find your website. If the most important thing is for people within the area to know about your business and.....read more