There are two types of search engine optimisation that have a real impact when it comes to your position within the search engines for a given search term/keywords. The amount of effort spent on each type of optimisation is dependent on the keywords that you are targeting and the amount of competition around them. As a general rule keywords with less competition require different optimisation tactics than keywords with high competition.
Which tactic to use?
Low Competition - If you are targeting long keyword phrases with little competition or a specific.....read more
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